As the holidays approach so do the feelings of love and joy. The holidays are a magical time filled with the rejoicement of blessings and traditions. With this year bringing an atypical holiday season, we allow ourselves to adapt to these unprecedented times. We find hope in learning to celebrate in new and meaningful ways. While modifying our traditions, we learn to make smaller celebrations special. Apart but together, we replace in-person gatherings with Zoom group calls. As we host virtual dinners, we find the need to reimagine the holidays in an entirely new way. Most importantly, we grasp this unfamiliarity by seeking new understanding. 

Even though this year has brought the most unexpected hardships and losses

It has revealed to us how precious life truly is.

It has taught us to cherish every moment, even the small ones.

It has prompted us to seek comfort within the presence of our family and friends 

But most importantly it has reminded us how essential love is. 

With that being said, our new understanding has given us more gratitude and appreciation for the people we love.   

This year gift giving is more meaningful and special than ever, as we aspire to spread love. Close or far, we want our gifts to signify that love has no boundaries. We want to symbolize the kind of love that lasts even through the most challenging of times. We yearn for our gifts to deliver value, so our loved ones feel treasured and remembered. 

This year, more than ever before, we search for gifts that tell a story we can resonate with. 

So, What Story Does Diamond Jewelry Tell? 

 

The significance of diamonds stems from its miraculous origins. In fact, the word “diamond” comes from the Greek term “adamas,” which means “unconquerable.” A miracle of nature, diamonds, were formed around three billion years ago, buried deep beneath earth's surface. The few that rise undergo an incredibly tough journey, remaining indestructible even through the most extreme conditions. A stone of exceptional power, diamonds have a strong sense of resilience. When risen, diamonds remain precious and rare stones that are uniquely their own. Although they may give similar illusions, no two diamonds are alike. In fact, each diamond individually carries markers distinct to its formation.

Love is representative to a diamond. 

In other words, the journey of diamond is similarly like the story of love. Like a diamond that has risen to the surface, true love is strong enough to survive even the toughest of times. An unbreakable bond that has the power to remain resistant, love like diamonds is indestructible.  Like finding a diamond, finding this kind of everlasting love is rare, making it treasurable. As each diamond is unique so is each love story, as no two bonds are alike. Diamonds are enduring symbols of love in the most pure form. 

For this reason we choose diamond jewelry to tell our story, as it does in the most precious and memorable way we know how. 

On a final note: This holiday season, reflect on the uncertainty and challenges this year has brought you. Look at it how it has shifted your gratitude and strengthened your love. Remember to savor your moments, and memories. But most importantly, be reminded to spread your love.